The world relies on supplements – of that, there is absolutely no doubt. In the vast umbrella of natural products and dietary supplements alone are on track to capture nearly $194 billion in sales. Every year, there is a bounty of new brands launching supplements and existing brands reformulating or adding products.
Two onomatopoeia – “yuck” and “yum” – are really the only factors (notwithstanding safety and efficacy) that matter in product development. Because if it tastes off in any way, the consumer will not be buying it again. A disparate array of ingredients in their ready-to-process forms are often bitter, pungent,
There is a movement called “slow living” that is central to reducing anxiety and enhancing quality of life. According to Wikipedia, slow living is “a lifestyle emphasizing slower approaches to aspects of everyday life.” (Check out more about slow living here.) Another key example of why slow is the way to
Consumers today are focussed on instant gratification in all respects. This is apparent even in the Nutraceutical industry, with all supplements claiming faster and immediate action. While these faster-acting products are great for connecting with consumer expectations and may be apt in some segments like energy supplements and energy drinks,
Consumer compliance and the ability to attract the end-users are part of the mission of nutraceuticals and functional foods industries. Product acceptability apart from documented efficacy depends primarily on subject’s subjective assessment of the dosage form in terms of aesthetic parameters such as appearance, which includes colour, shape, taste and
