All-day calm.
One small dose.
Consumers want calm they can count on not high doses, not short bursts, and definitely no synthetic add-ons. Meet Prolanza™, clinically-backed root only ashwagandha extract that delivers 24-hour calm with just one small, clean-label dose. Also trademarked as Ashwanova™ in some parts of the world.
Why stick with 600mg sameness when you can lead the adaptogen revolution?
Clean label certified
Supported by multiple
clinical studies
Sustained release
100% natural
Root only
- CHALLENGE
Most ashwagandha
doesn’t go the distance.
Today’s consumers are more stressed than ever before, but here’s the challenge:
01
Common reactions to stress include feeling overwhelmed (74%) and turning to overeating or poor eating habits (46%).
02
Stress levels are higher among women than men, and more commonly reported in high-income countries.
03
Countries like South Korea, Turkey, and Switzerland report some of the highest stress levels, while average stress in the U.S. hovers around 5 out of 10.
03
Countries like South Korea, Turkey, and Switzerland report some of the highest stress levels, while average stress in the U.S. hovers around 5 out of 10.
Today’s consumers demand solutions that fit their lives. One dose, once a day.
- MEET PRIYA - The Chameleon
Smarter Delivery.
Sustained Calm.
At the heart of Prolanza™ is Nutriventia E.D.G.E, Nutriventia’s patented microbead matrix that releases active compounds in short bursts — not all at once. This unique release profile ensures:
- One dose, 24 hours Calm
- Sustained release of withanolides
- Excipient-free, clean-label formulation
One Dose.
Six Outcomes.
One Dose. Eight Hours. Real Sleep.
Prolanza™ is the only ashwagandha extract clinically studied at both
150mg and 300mg, showing dose-dependent benefits for
Prolanza™ is the only ashwagandha extract clinically studied at both 150mg and 300mg, showing dose-dependent benefits for
- THE HEALTH BENEFITS
Stress relief
Mood elevation
Sleep quality
Emotional resilience
Cognitive clarity & focus
Stress-related eating behavior
- CLINICAL STUDIES
Clinically proven for stress, sleep & focus.
Prolanza™ demonstrated consistent results across studies.
Pharmacokinetic study
- Alluri et al., 2022. Int J Basic Clin Pharmacol
11.7x
Higher
bioavailability
10x
More
withanolides
3.1x
Longer
half-life
Stress, Memory and Focus
- Gopukumar et al., 2021. Evid Based Complement Alternat Med
9.3x
Reduction in perceived stress score
1.7x
Reduction in serum cortisol levels
3.5x
Improvement
in sleep quality
Multidose Stress Study
- Thanawala et al., 2025
After 45 Days
Reduction in perceived stress 2.6x at 150 mg and 3.2x at 300 mg
Improvement in emotional and mental wellbeing 2.9x at 150 mg and 4.6x at 300 mg
Improvement in sleep quality 8.5x at 150 mg and 11.4x at 300 mg
Reduction in stress eating behavior 11.6x at 150 mg and 12.7x at 300 mg
- APPLICATIONS
A new-age adaptogen
A new-age adaptogen for your next-gen products
Prolanza™ is everything the current Ashwagandha products aren’t; low-dose, sustained-release, and clinically proven. Its clean-label profile and versatile formats make it ideal for modern formulations.
Tablets
Capsules
Ready-to-drink Beverages
Stick packs
Stick Packs
Ready-to-drink Beverages
Gummies
for your
next-gen products.
Let’s launch your next hero product.
- FREQUENTLY ASKED QUESTIONS
Got questions?
We've got answers.
Browse our FAQs for quick insights into how it work, what we offer, and how we can help your products shine.
Prolanza is a root-only, sustained-release Ashwagandha extract standardized to ≥4% USP Withanolides. It offers 11× higher bioactive content and 12× higher bioavailability compared to standard extracts like KSM-66. Its once-daily dosing and 8–12 hour plasma presence set it apart as a clinically validated, high-compliance solution for stress, sleep, and cognitive support.
Prolanza is clinically substantiated to support:
- Stress reduction (up to 41.6% reduction in PSS-10 scores)
- Sleep quality improvement (PSQI score improvement, reaching normal threshold <5)
- Enhanced cognitive performance (CANTAB memory and attention tests)
- Improved mood and well-being (Oxford Happiness Questionnaire).
- Reduction in stress related eating behavior (Third Factor Eating questionnaire)
These benefits are supported by two randomized, double-blind, placebo-controlled human clinical trials and a published pharmacokinetic study.
Prolanza is standardized to ≥4% total withanolides based on USP standards, covering 10 USP-standardized bioactives. Verification is performed via LC-MS/MS with solid-phase extraction, ensuring consistency across batches.
Yes. Prolanza is USP-compliant, standardized to 10 key USP Withanolides, and meets GRAS self-affirmed status in the U.S. It aligns with FDA and EFSA guidelines for botanical ingredient use in supplements.
Yes. Prolanza is GRAS self-affirmed and is under submission for additional regulatory approvals in Korea (KFDA) and Canada (NPN), targeting completion by 2026.
